5 Reasons Why Paid Advertising is Cheaper than Free Advertising

If you’re an online business owner or a brand manager foraying into the digital space, then you probably are familiar with the age-old internal debate: should I pay for advertising? After all, everyone can freely advertise today through their own content and social media channels. Why should I pay for someone else to advertise for me?

We get it… money out is money let go, and you can only hope that the investment was well-spent. It’s always a risk.

The truth? It’s a risk worth taking. Paid advertising is an important piece of any brand or business marketing mix. Paid advertising platforms are actually designed to assist businesses in growing their brand awareness and sales funnel. Here are 5 reasons why Paid Advertising will actually bring you more returns:

1. IT WORKS.

Organic reach is the gold prize for online business or for the digital success of brands. This is based on the number of followers you have + the number of views your posts have + the number of people who comment on your posts.

You can spend your time (which is also an important resource) doing trial-and-error content generation to try and ‘hit’ the sweet spot of virality and engagement OR you can simply pay for it and invest your time elsewhere. Paid advertising delivers your message to targeted audiences with sophisticated targeting tools. It was designed to bring you your preferred content, and it works.

2. You get Fast Results… and SPEED IS MONEY

The trial-and-error content method may be cheap but it is SLOWWW to translate in the results you need. Yes, maybe you lucked out with great content that upped your reach… but sales conversion isn’t catching up. With paid advertising, you can optimize your campaigns to specific desired results. Whether you’re launching a product, needing more reach, catching up on your sales target, or needing more conversions, applying the right optimization on paid advertising gets you actual results faster.

3. You get the TARGET AUDIENCE you need

Social Media Networks like Facebook and YouTube offer sophisticated targeting strategies with demographic dimensions like

Gender
Age
Device type
Geographic location
Interests
Online behavior
Job title

The right audience targeting can be the difference between people just seeing your brand and having people who are more likely to buy. This is where the art of marketing meets the science of digital, and different e-comm/digital agencies and marketing specialists have their own way of cracking their targeting. Invest with an agency who has a more strategic approach to reach and to maximize.

4. You have your pick of AD FORMATS.

Typically, businesses who are not too digital-savvy can get stuck with one way of advertising: static ads. This is the easiest to do and the easiest to churn out. However, if done the wrong way, static ads get boring and they don’t really stop the audience’s thumb-scroll. Paying for the expertise of marketing & creative specialists to analyze targeted consumer behavior relative to ad formats is worth the investment. They can recommend and execute a variety of video formats, carousels, collections, etc. based on what your target audience gravitates to the most.

5. There’s an actual SCIENCE to this.

Your target consumers are busy and have a lot of different things competing for their attention. A typical consumer could easily click on a product once and never return to the website again, even if they loved what they saw. If you invest in paid expertise, the science of Remarketing comes in. You don’t need let go of your captured audience. Through effective retargeting, you can nourish, upsell and offer deeper discounts to your customers at many different points in time.

Conclusion

Marketing in itself is such a big task for any business. If you give proper attention to each dimension of advertising and marketing, your chances of success increase tremendously. But proper attention requires time and expertise, and time is tight, real expertise is rare. That means shirking paid advertising & expertise will end up costing you more because lost time and advertising missteps will ring up as an expensive expense once you consider all the opportunities lost.

We hope this has opened your eyes to how paid expertise can actually give you more bang for your buck. We at Flywheel Media can help you navigate this exciting ecosystem. When you partner with us, you’ll work with a team dedicated to helping your business grow through excellent marketing… freeing you up to focus on the things that can most benefit from your own expertise: actually running your business.

Flywheel Media can be your marketing partner today. Watch your results grow and your business thrive. Send us an email at justholla@flywheelmedia.co now.

5 Reasons Why Paid Advertising is Cheaper than Free Advertising

FLYWHEEL MEDIA

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