Social commerce is a new mode of commerce that is emerging to meet the needs of consumers. It has the potential to transform how we shop, how we spend our money and which brands we choose to trust.
Today, more than half of online shoppers say that a company’s reputation is important when they shop, and nearly one in three say a good-looking website is a necessity when buying something.
How does it affect consumer behavior?
Social commerce has the potential to transform consumer behavior as it increases accessibility to new products and services by using social media platforms such as Facebook, Twitter, Instagram, and Tik-Tok.
This also affects consumer behavior as people are now more likely to look into items before actually going into shop and trying them out. They are finding reviews from friends who have purchased them and asked for tips on how to make it work for them.
What are the advantages of social commerce?
For starters, it can save you money in the long run. Many times, merchants charge a fee for each purchase made via their site or app, making it hard to keep track of who has purchased what and what they have done.
By encouraging your users to share their purchases with others, and especially with followers, advertisers can reach more people than just their own group.
In addition to being cost-effective for the merchant, users can be more inclined to share things if they feel that they are contributing something back.
What should I consider when using social commerce?
When using social commerce, there are some things that you should consider to ensure your customers are receiving the best experience possible. These may include changing their shopping behavior as a result of using the app, promoting your business through the app and/or adding additional products to increase shopper retention.
Your success as a business will depend on whether or not you create a good product retention strategy. If not, then your customers will notice and they may decide not to purchase from you because they did not feel satisfied with what they received.
When you partner with us you’ll work with a team dedicated to making your business grow through marketing, then your numbers could increase tenfold. Plus, all that marketing work handed off to someone else could give you more time in your hands to manage your business yourself. Flywheel Media can be your marketing partner. Let us help you grow your business. Send us an email at hello@flywheelmedia.co now.
